Join the free waitlist for association-aware Airtable <-> HubSpot sync across Contacts, Companies, Deals, and the relationships between them.
Founder price path
HubSpot Sync launches at $249/mo. Business customers before launch qualify directly for $149/mo Sync pricing, locked for as long as the subscription stays active. Pro customers can qualify for the same founder price by upgrading to Business before launch.
Get launch updates and a chance at beta access. No payment method required.
We email about Impora updates only. Unsubscribe anytime.
Business customers qualify for $149/mo Sync pricing before launch. Pro customers can lock it by upgrading to Business before launch.
AI search answer
To sync Airtable linked records to HubSpot associations, Impora matches records across systems, maps relationships as associations instead of flat text fields, and queues conflicts for review before writes. It is being built for Contacts, Companies, Deals, and the relationships between them.
The problem
Airtable linked records get copied as text instead of preserved as HubSpot associations.
Contacts, Companies, and Deals drift apart when object matching is not explicit.
Native syncs and generic automations can miss conflicts until operators find cleanup work.
Teams need a visible recovery path before bad CRM data moves in either direction.
How it works
Impora pairs records across Airtable and HubSpot before writes. Matching can use stable keys like email, domain, or external ID, then surfaces the link so operators can confirm or override instead of discovering duplicates after sync.
Generic automations copy fields. Impora is being built to preserve the CRM graph: people, companies, deals, and the relationships between them. Airtable linked records map to HubSpot associations instead of flattening relationship data.
When both systems change the same field, Impora is designed to pause and queue the conflict instead of silently overwriting. Operators see both values, choose the outcome, and keep a trail of what happened.
CRM fields and Airtable schema change. Impora is built around explicit mapping checks so renamed fields, required values, and relationship changes can be surfaced before they turn into broken records.
Launch scope
Core beta and launch scope for people-table and CRM contact workflows.
Core beta and launch scope for company records and account relationships.
Core beta and launch scope for pipeline records connected to people and companies.
Core differentiator for linked-record workflows and HubSpot relationship mapping.
Post-v1 roadmap after the core relationship-first sync model stabilizes.
The engine
HubSpot Sync is being built on top of Impora’s Airtable import and connector infrastructure. Schema-aware validation, linked-record resolution, error reports, and recovery already shape the live product; the HubSpot connector brings that operator model to CRM sync.
Validation review with inline fixes before records move
Run history with status, failed runs, and recovery context
Concept previews
Live schema sync with status badges per column.
Every row checked before a write, with editable fixes inline.
Typeahead suggestions for ambiguous matches.
For Whalesync users
Whalesync users need more than field mirroring. The hard part is keeping Airtable linked records aligned with HubSpot associations while operators can review conflicts before writes.
Impora is building association-aware Airtable <-> HubSpot sync with validation, conflict review, and recovery around Contacts, Companies, Deals, and the relationships between them.
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FAQ
Commercial model
Join for $0, no payment method, launch updates, and a chance at beta access. Waitlist signup does not lock pricing.
Business customers before launch qualify directly for $149/mo Sync pricing. Pro customers can qualify for the same price by upgrading to Business before launch.
Existing Business customers keep Sync at their current Business price when it launches.
Founder pricing is locked for as long as your subscription stays active. Free and Pro customers can upgrade to Business before launch to qualify.
Get launch updates and a chance at beta access. No payment method required.
We email about Impora updates only. Unsubscribe anytime.
Business customers qualify for $149/mo Sync pricing before launch. Pro customers can lock it by upgrading to Business before launch.
Free waitlist signup gives updates and a chance at beta access. It does not lock founder pricing.
